Boutique hotels are the perfect hotels for people who are tired of traditional cookie-cutter hotels that all look alike. One boutique hotel chain calls its staff its cast and has them wear fashionable solid black outfits. Its corridors are softly lit, and suite doors are arches lit with recessed blue lighting. What is the promotional strategy for this boutique hotel?

Question

Quizplus · Accepted Answer

The promotional strategy of the boutique hotel is to create a strong organizational image, as demonstrated through their unique and distinctive design elements, such as the fashionable black outfits and softly lit corridors. This helps to differentiate the hotel from other more traditional hotels and create a memorable experience for guests.

Boutique Hotels Are the Perfect Hotels for People Who Are