You have just started a limousine service and strive for an image of quality and luxury. Your limos are always spotlessly clean on the inside, freshly waxed, and stocked with flowers, champagne, free car phones, and televisions. What is your promotional strategy stressing?

Question

Quizplus · Accepted Answer

The promotional strategy is stressing tangible cues, which are physical elements like cleanliness, flowers, champagne, and other luxurious amenities that convey quality and luxury to customers.

You Have Just Started a Limousine Service and Strive for an Image