In an industry where guests are tired of cookie-cutter hotels, some consumers are looking for personalized service, which can be found in boutique hotels. There are no generally recognized rules for boutique hotels, but they tend to be small and service oriented, with high-style decor and top-notch restaurants. Within the promotion of the hotels, what do the amenities provided by boutique hotels represent?

Question

Quizplus · Accepted Answer

The amenities provided by boutique hotels represent tangible cues, as they are physical objects and features that can be experienced by guests. Empathetic stimuli would refer to emotional or social aspects of the hotel experience, while prestige stimuli would denote symbols of status or luxury. Intangible cues would refer to intangible elements of the hotel experience, such as atmosphere or ambiance.

In an Industry Where Guests Are Tired of Cookie-Cutter Hotels