Sizzlin' Shine is a company that uses trained detailing professionals to apply wax to automobiles by hand and utilize mechanical polishing equipment. The owner prices her detailing service higher than her competition because she uses only the best materials, and they cost more than the materials used by her competitors. Her goal is to maximize profits.?How is the owner's pricing objective for Sizzlin' Shine best characterized?

Question

Quizplus · Accepted Answer

The owner's pricing objective is to maximize profits, which is revenue oriented. She prices her service higher because she uses higher quality materials, which supports a quality-oriented approach, but her ultimate goal is to increase revenue/profit. It is not sales oriented (focused on increasing sales volume) or patronage oriented (focused on building customer loyalty through discounts or rewards).

Sizzlin' Shine Is a Company That Uses Trained Detailing Professionals