After establishing pricing goals, managers should estimate total revenue at a variety of prices. Which of the following should they do next?
A)choose the ROI target
B)determine corresponding costs for each price
C)implement pricing segmentation
D)establish geographic pricing heuristics

Question

Quizplus · Accepted Answer

After estimating total revenue at different prices, managers should determine corresponding costs for each price. This will help to ensure that the price chosen will cover costs and result in profit. Choice A (choose the ROI target) and choice C (implement pricing segmentation) are not the next logical steps after estimating total revenue at different prices. Choice D (establish geographic pricing heuristics) may be done later in the pricing process, after the price has already been chosen.

After Establishing Pricing Goals, Managers Should Estimate Total Revenue at a Variety