When Apple introduced the iPhone 5c, it was at a relatively low price designed to capture a large share of the Chinese market. What type of pricing strategy was Apple pursuing?
A)penetration pricing
B)price-insensitive demand
C)price skimming
D)cost bundling

Question

Quizplus · Accepted Answer

Apple was pursuing a penetration pricing strategy with the iPhone 5c, which involves setting a low price initially to capture a large market share. This is commonly used when entering a new market or targeting price-sensitive customers.

When Apple Introduced the IPhone 5c, It Was at a Relatively