Quart jars of Dancing Pig Barbecue Sauce, produced in British Columbia, are sold through the mail. The company uses two different shipping prices. All customers west of the Fraser River pay $3.99 shipping and handling costs per order, while all east of the Fraser River pay $4.99. Which type of pricing is being used?
A)penetration
B)skimming
C)zone
D)freight absorption

Question

Quizplus · Accepted Answer

The pricing strategy being used is zone pricing, as customers are being charged different shipping costs based on their geographic location (west or east of the Fraser River).

Quart Jars of Dancing Pig Barbecue Sauce, Produced in British