The Toronto Convention and Visitors Association offers tourists a promotion in which they can buy one night in a Toronto hotel, and two tickets to a theatrical production for a single price (a lower price than if the components were purchased separately). Which pricing technique is the Toronto Convention and Visitors Association using?

Question

Quizplus · Accepted Answer

The Toronto Convention and Visitors Association is using price bundling, as they are combining two products (hotel stay and theatrical production tickets) and selling them at a lower price than if purchased separately.

The Toronto Convention and Visitors Association Offers Tourists a Promotion