The retail nursery is selling potting soil at a below-market price to lure customers into the store in hopes that while they are in the store to buy potting soil, they will also buy other gardening items that have a much higher markup. What is the retail nursery using?

Question

Quizplus · Accepted Answer

The retail nursery is using loss leader pricing, which involves offering a product at below-market price to attract customers into the store with the hope that they will also make other purchases with higher profit margins.

The Retail Nursery Is Selling Potting Soil at a Below-Market