For just $59.00, a customer can buy the Grand Slam Ticket Pack, giving them access to four Toronto Blue Jays baseball games, four hotdogs, four Coca-Colas, four Jays bucket caps, and one game program. This price is significantly lower than if the items could be purchased individually. What are the Jays using?

Question

Quizplus · Accepted Answer

Price bundling is the marketing strategy used by the Jays, where they offer a pack of products or services at a lower price than if the items are purchased individually. The Grand Slam Ticket Pack includes four Toronto Blue Jays baseball games, four hotdogs, four Coca-Colas, four Jays bucket caps, and one game program, which are all bundled together at a discounted price of $59.00.

For Just $59