What are two effective pricing tactics that can be used during a recession to hold or build market share?
A)flexible pricing and price skimming
B)price bundling and price lining
C)unbundling and price shading
D)value-based pricing and price bundling

Question

Quizplus · Accepted Answer

During a recession, customers are on a tight budget and are more focused on the value they receive from a product. Therefore, value-based pricing can be an effective tactic to hold or build market share by offering products at a fair price that reflects the value they provide. Additionally, price bundling, where different products or services are bundled together at a discounted price, can also be effective in attracting price-sensitive customers and driving sales volume.

What Are Two Effective Pricing Tactics That Can Be Used