Taco Bell sells Mexican-style food using various channels of distribution. Beef and vegetables are key ingredients used by Taco Bell. What are beef producers, vegetable growers, Taco Bell, and consumers part of?

Question

Quizplus · Accepted Answer

Beef producers and vegetable growers are part of the upstream portion of the marketing channel, supplying raw materials to Taco Bell. Taco Bell is part of the downstream portion of the marketing channel, transforming these raw materials into finished products and distributing them to consumers through various channels such as restaurants, delivery, and retail. Therefore, they are all part of a marketing channel.

Taco Bell Sells Mexican-Style Food Using Various Channels of Distribution