When a consumer goes to a sporting goods store to buy a rifle scope and cleaning equipment and discovers the store does not carry rifle scopes, what is created that results in the consumer dissatisfaction?

Question

Quizplus · Accepted Answer

A discrepancy of assortment occurs when a store does not carry a specific product that a consumer is looking for. In this case, the consumer was looking for a rifle scope which the store did not carry, resulting in dissatisfaction.

When a Consumer Goes to a Sporting Goods Store to Buy