Indian automobile manufacturer, Tata Motors is considering selling in Canada. Which one of the following would best determine the type of intermediary Tata use in Canada?

Question

Quizplus · Accepted Answer

The type of intermediary Tata uses in Canada is likely to be determined by factors such as product characteristics (e.g. size, complexity, customization requirements), buyer considerations (e.g. purchase frequency, price sensitivity), and market characteristics (e.g. level of competition, customer preferences). Competitive conditions, economic characteristics, government regulations, product form, size, political considerations, product shape, manufacturing technology, and staff skills are all relevant factors to consider in the marketing mix, but are not as directly relevant to the choice of intermediary.

Indian Automobile Manufacturer, Tata Motors Is Considering Selling in Canada