Which of the following logistical activities do marketing channels perform?

Question

Quizplus · Accepted Answer

Marketing channels are responsible for the movement and transfer of goods from the manufacturer to the end consumer. This involves physically transporting goods from one place to another. Therefore, transporting is the most appropriate logistical activity that marketing channels perform. Promoting refers to creating awareness about goods and services, negotiating refers to the process of reaching an agreement, and risk-taking involves managing the potential risks and uncertainties associated with the distribution of goods, which are not necessarily logistical activities.

Which of the Following Logistical Activities Do Marketing Channels Perform