R.H. Kurt & Son, Inc., distributes rifles for hunting and target shooting to sporting equipment retailers and many large discount stores. Customers at retail stores want only one rifle or one scope. They do not want to buy in the quantities the manufacturers need to sell. Which of the following discrepancy can be overcome by the marketing channels?

Question

Quizplus · Accepted Answer

Marketing channels help overcome the discrepancy of quantity by breaking down large quantities from manufacturers into smaller, more manageable amounts that individual consumers want to purchase.

RH Kurt & Son, Inc