Scenario 14-1
Selfridges is the second-largest department store in Great Britain. It works with House of Frasier, one of its competitors, to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.
-Refer to the scenario. In choosing a channel of distribution, Selfridges more than likely relied on which of the following?

Question

Quizplus · Accepted Answer

Selfridges likely relied on market factors in choosing to work with House of Frasier to share channels of distribution. This decision was likely driven by the need to reduce operating costs and improve efficiency, which are key market factors. Ownership requirements and production factors are less relevant in this decision, and geodemographic requirements are not mentioned as a factor at all.

Scenario 14-1 Selfridges Is the Second-Largest Department Store in Great Britain. It