The Lamp Company sells standardized light bulbs to other businesses. The average bulb only costs around $1.50. What channel would you recommend they use to get their products to their customers?

Question

Quizplus · Accepted Answer

Industrial distributors would be the best choice for The Lamp Company as they are supplying standardized light bulbs to other businesses. Using industrial distributors would allow them to reach a larger number of businesses in a cost-effective and efficient manner. Agents and brokers and retailers might not make sense as they add an additional layer of cost and complexity for a product with a low price point like a light bulb. Non-traditional channels might also not be the best choice as they are not well-suited for B2B transactions.

The Lamp Company Sells Standardized Light Bulbs to Other Businesses