After years of phenomenal growth, Taco Bell is branching out from traditional single-purpose stores. Its uses kiosks, movable carts in malls and at the gas station, products on supermarket shelves, and even in-school lunch programs. In only a few years, it has more than quintupled its points of access. It aims to have 200,000 outlets; most of which will be nontraditional. What type of distribution does Taco Bell appear to be moving toward to get its products to market?

Question

Quizplus · Accepted Answer

Taco Bell is moving toward intensive distribution by aiming to have its products available in as many outlets as possible, including kiosks, movable carts, supermarkets, and schools, significantly increasing its points of access.

After Years of Phenomenal Growth, Taco Bell Is Branching Out