Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs). The product beams an image of a keyboard on a desk, allowing the user to type on the image. The words are picked up by the user's digital device. If, in choosing its channel, Canesta is most concerned about supplying the number of consumers who have expressed interest in such a device, what will its choice of channels largely be influenced by?

Question

Quizplus · Accepted Answer

If Canesta is most concerned about supplying the number of consumers who are interested in the virtual keyboard, its choice of channels will largely be influenced by market factors such as the size of the target market, the level of competition, and the accessibility of the target audience. Canesta needs to determine which channels will allow them to reach the largest number of potential customers at the most efficient cost, based on factors such as distribution, advertising, and sales promotion. This will involve analyzing the market, identifying potential partners or intermediaries, and considering factors such as pricing and promotion strategies to maximize sales and profitability.

Canesta Company Has Developed a Virtual Keyboard Out of Light