Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs). The product beams an image of a keyboard on a desk, allowing the user to type on the image. The words are picked up by the user's digital device. When introduced to the market, the device will sell for less than $50. If, in choosing its channel, Canesta is most concerned about the life cycle of the device, what will its choice of channels largely be influenced by?

Question

Quizplus · Accepted Answer

Product factors are crucial in determining the choice of channels for a new technology product like Canesta's virtual keyboard, especially considering its life cycle and how it fits into the market.

Canesta Company Has Developed a Virtual Keyboard Out of Light