What is the benefit of a nontraditional channel?

Question

Quizplus · Accepted Answer

Having a nontraditional channel provides businesses with an additional avenue for sales, which can increase revenue and reach a wider audience. It can be especially beneficial for businesses with niche products that may not fit well in traditional channels. While being the only business in the channel and having a multiple channel alliance can also be beneficial, they are not necessarily unique to nontraditional channels.

What Is the Benefit of a Nontraditional Channel