Using VictoryStore.com's online design tools and templates, lovers need do little more than choose the type of gift they want to give including candy, apparel, candles, and more. After a template is chosen, the personalized item-complete with a message declaring love can be ordered. This process is called mass customization. What else is mass customization known as?

Question

Quizplus · Accepted Answer

Mass customization is also known as build-to-order, which means producing goods according to individual customer specifications.