Horis Twild is the marketing manager for a small manufacturer of products to beautify, enhance, and maintain fish aquariums and terrariums. What was his decision NOT to move his manufacturing base overseas probably primarily based on?

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Quizplus · Accepted Answer

The decision not to move the manufacturing base overseas is likely based on the legalities of producing in other countries. The regulations around manufacturing, importing, and exporting can vary greatly between countries, and Horis Twild may have determined that the cost, effort, and potential risks of navigating these regulations outweigh the potential benefits of moving production overseas. Lack of common languages and cultures among global customers, inability to support a multinational promotion strategy, and lack of global consumers do not necessarily impact the decision to move manufacturing overseas.

Horis Twild Is the Marketing Manager for a Small Manufacturer