The Summer Place has decided consumers will be drawn to its offering of outside furniture and will even be willing to drive out of their way. The store really needs to keep its overhead costs (such as rent) low and wants to avoid locating near competitors. For a location, what will the Summer Place probably choose?

Question

Quizplus · Accepted Answer

A freestanding store is likely the best choice for The Summer Place because it allows for lower overhead costs compared to options like shopping centers or regional malls, and it avoids direct competition by not being clustered with similar stores. Additionally, it can provide ample space for displaying outdoor furniture and can be more accessible for customers willing to travel specifically for their offerings.

The Summer Place Has Decided Consumers Will Be Drawn to Its