Scenario 15-1 The Grape Vine Market Is a 1,700-Square-Metre Store Offering Highly

Scenario 15-1
The Grape Vine Market is a 1,700-square-metre store offering highly collectible food and wine. Greeted by warm lighting, a muted colour scheme, and REM or Fleetwood Mac on the sound system, customers first enter the wine department, a 900-square-metre oval featuring more than 5,500 labels from around the world. There are no aisles; instead, racks are arranged asymmetrically to create flow and movement. A wine expert helps customers choose the appropriate product and helps pack the wine and food.
-Refer to the scenario. Which of the following does this scenario best describe?

A) the store's cultural impact
B) the store's atmosphere
C) the store's target strategy
D) the store's merchandise mix