Geoff Hudson wants to open a specialty store to sell sports memorabilia and is considering locating it in a regional shopping mall. Before opening his new store, what does he need to understand?
A)Parking at malls is usually inadequate.
B)The leases required by mall owners are usually inexpensive.
C)The mall atmosphere and that of neighbouring stores will help attract shoppers.
D)There is usually a problem with store image because malls have no unified image.

Question

Quizplus · Accepted Answer

Understanding the mall atmosphere and the appeal of neighbouring stores can help draw in shoppers to the specialty sports memorabilia store.

Geoff Hudson Wants to Open a Specialty Store to Sell