Les Ailes de la Mode is a Quebec retailer that has built its name around customer relationships and experience. The shopping experience at the store includes little extras such as free coat check, free shoe shines, baby feeding rooms, a highly trained staff (and more of them on the floor), and a place for people to sit and read the newspaper. What is this an example of?
A)lifestyle marketing
B)retail positioning
C)emphasizing customer service
D)trading up

Question

Quizplus · Accepted Answer

This is an example of emphasizing customer service, as the store is providing various little extras and a highly trained staff to ensure a positive experience for customers.

Les Ailes De La Mode Is a Quebec Retailer That