Scenario 15-1
The Grape Vine Market is a 1,700-square-metre store offering highly collectible food and wine. Greeted by warm lighting, a muted colour scheme, and REM or Fleetwood Mac on the sound system, customers first enter the wine department, a 900-square-metre oval featuring more than 5,500 labels from around the world. There are no aisles; instead, racks are arranged asymmetrically to create flow and movement. A wine expert helps customers choose the appropriate product and helps pack the wine and food.
-Refer to the scenario. What is the Grape Vine Market using to differentiate itself from supermarkets?
A) employee type and density
B) merchandise type and density
C) odours
D) sound
Correct Answer:
Verified
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