The Home Depot has selected orange as its corporate colour. It's a good choice. At the gut level, orange connotes happiness and warmth. A recent article in one of the company's advertising brochures spoke about choosing colours for home decorating. It referred to this colour as "joyful orange." What is the colour orange part of at The Home Depot stores?
A) the atmosphere
B) the target strategy
C) the merchandise mix
D) the promotional strategy
Correct Answer:
Verified
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