The maker of Frank's RedHot pepper sauce spent $25,000 to create an ad that was targeted to consumers. Because it created the ad itself and did not use an ad agency, what did Frank's RedHot sauce engage in?

Question

Quizplus · Accepted Answer

Frank's RedHot sauce engaged in encoding, which is the process of converting a message into symbols or language that can be communicated to the target audience.

The Maker of Frank's RedHot Pepper Sauce Spent $25,000 to Create