For Communication to Be Effective Which of the Following Should

For communication to be effective which of the following should happen?

A) Marketing managers should use both interpersonal and mass communications.
B) Marketing managers must ensure a proper match between the message to be conveyed and the target market's attitudes and ideas.
C) Marketers advertising messages should be general enough to cover all ages, social classes, and education levels.
D) Marketers should use televised instead of print communication.