The Hollymatic Patty Machine grinds and shapes meat into perfectly sized patties using a revolutionary new process that decreases shrinkage. An advertising agency is writing copy for the Hollymatic Patty Machine. Which type of format is it likely to use because the product is so technical?

Question

Quizplus · Accepted Answer

The type of format that is likely to be used for the Hollymatic Patty Machine is informative as (from the given information) the product is technical, and requires the audience to be educated about what it does and how it works. The purpose of informative copy is to inform and educate the audience about the features and benefits of a product or service.

The Hollymatic Patty Machine Grinds and Shapes Meat into Perfectly