Which marketing function evaluates public attitudes, identifies areas within the organization that are of public interest, and executes a program of action to gain public understanding?

Question

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Public relations is specifically focused on managing communication between an organization and its publics, including evaluating public attitudes, identifying areas of public interest, and executing programs to gain public understanding. Advertising, personal selling, and implicit communications may also involve communication with external audiences, but they are not necessarily focused on managing public relations or public perception.

Which Marketing Function Evaluates Public Attitudes, Identifies Areas Within the Organization