Every year, the Discovery Channel has what it calls Shark Week, a weeklong marathon of programs on sharks. In New York, Discovery Channel street teams disguised as Surfers, Bight University faculty, and Bight University "chewleaders" will attack city streets in July visiting morning TV shows, landmarks, and high-traffic areas to promote the series. What would an article in the New York Times on Shark Week and the Discovery Channel's street teams be an example of?

Question

Quizplus · Accepted Answer

The article would be an example of publicity, as it is promoting the Discovery Channel's Shark Week through the use of street teams disguised as different characters.

Every Year, the Discovery Channel Has What It Calls Shark