When Heinz introduced its ketchup globally, it first had to deal with the fact ketchup is not a household staple outside North America. Heinz had to show foreign users how ketchup can be used. Globally, which type of advertising did Heinz primarily have to rely on?

Question

Quizplus · Accepted Answer

Heinz primarily had to rely on informative advertising to show foreign users how ketchup could be used since ketchup was not a household staple outside North America. Informative advertising aims to educate and inform the audience about the product's features, benefits, and usage.

When Heinz Introduced Its Ketchup Globally, It First Had to Deal