According to its website, Old Navy shows the spirit and optimism of its clothes through the use of its new "spokesdog" Paco, a shaggy, free-spirited canine. In terms of its one-way communication strategy, how will Old Navy use Paco to reach a large number of people at one time?
A) public relations
B) advertising
C) implicit communications
D) personal selling presentations
Correct Answer:
Verified
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