What is the collective name for the four major promotional tools (advertising, personal selling, sales promotion, and public relations)?

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The collective name for the four major promotional tools is the promotional mix. The marketing mix refers to the overall set of tools used by a company to promote and sell its products, including product, price, place, and promotion. While advertising, personal selling, sales promotion, and public relations are all components of the promotional mix, they are not the only tools used in marketing. The communication model is a theoretical framework used to understand how information is transmitted between a sender and a receiver. The advertising model is a specific approach to advertising that focuses on creating persuasive messages to promote products or services.

What Is the Collective Name for the Four Major Promotional