Recently a news report appeared in the mass media stating that the share price for the Best Beer company had reached a new high. What category of promotions would this fall under?

Question

Quizplus · Accepted Answer

The news report about the share price for Best Beer company reaching a new high is an example of publicity, which is the non-paid form of communication through media outlets that aims to create a favorable image for a company, product, or brand. It is not a form of personal selling, advertising, or sales promotion as these categories involve direct communication or incentives to encourage purchase or sales.

Recently a News Report Appeared in the Mass Media Stating