To provide more delivery service to the consumer market, UPS created UPS stores. According to the AIDA model, to create attention for this more convenient and less expensive way to mail packages through UPS, its marketing department should have relied on which element of the promotional mix?

Question

Quizplus · Accepted Answer

Public relations activities are effective in creating awareness and attention among the public, which aligns with the goal of UPS to highlight the convenience and cost-effectiveness of their new delivery service through UPS stores.

To Provide More Delivery Service to the Consumer Market, UPS