Lyndon went to a website that sells barbecue grills and read reviews of several different models. He has requested more information about a Weber grill that appeared to meet his needs, but he is not yet willing to give up his search to find the perfect grill. As far as Weber is concerned, which step of the AIDA concept is Lyndon in?

Question

Quizplus · Accepted Answer

Lyndon is in the interest stage of the AIDA concept. He has shown interest in the Weber grill by requesting more information, but he has not yet reached the desire stage where he is ready to make a purchase.

Lyndon Went to a Website That Sells Barbecue Grills and Read