In terms of the AIDA concept, what is sales promotion most effective at creating?

Name: In terms of the AIDA concept, what is sales promotion most effective at creating?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Sales promotion is most effective at creating a strong desire and purchase intent by offering incentives or discounts that encourage consumers to make a purchase. While it can also create awareness and positive attitudes toward a brand, these are not as directly tied to the AIDA concept as purchase intent.

In Terms of the AIDA Concept, What Is Sales Promotion