According to the AIDA concept, what is the first step a marketer must achieve with potential customers?

Name: According to the AIDA concept, what is the first step a marketer must achieve with potential customers?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The AIDA concept stands for Attention, Interest, Desire, and Action. The first step that a marketer must achieve with potential customers is to capture their attention. Only then can they move on to generating interest, arousing desire, and ultimately prompting action from the customer.

According to the AIDA Concept, What Is the First Step