GM recently unveiled a GM Fuel Price Protection Program that caps the per-gallon price consumers pay for gas at $1.99 when they purchase select GM full-size utility and mid-size cars. This is designed to stimulate consumer buying. What is it called?

Question

Quizplus · Accepted Answer

This is a sales promotion, as it is a short-term incentive designed to stimulate immediate consumer buying.

GM Recently Unveiled a GM Fuel Price Protection Program That