Which of the following outlines a sequential four-step process for achieving promotional goals?

Name: Which of the following outlines a sequential four-step process for achieving promotional goals?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The sequential four-step process for achieving promotional goals is known as the AIDA concept, which stands for Attention, Interest, Desire, and Action. This process outlines the steps a customer goes through as they are exposed to a promotional message and ultimately make a purchasing decision.

Which of the Following Outlines a Sequential Four-Step Process for Achieving