For which of the following purchases is Gordon most likely to pass through all four stages of the AIDA process?

Question

Quizplus · Accepted Answer

Gear for mountain climbing is likely to be a high-involvement purchase, requiring extensive information search, evaluation of alternatives, and decision-making, which are all stages of the AIDA process. The other options are low-involvement purchases that are likely to skip some stages of the AIDA process.

For Which of the Following Purchases Is Gordon Most Likely