Which promotional strategy involves a manufacturer focusing its promotional efforts on the consumer?

Question

Quizplus · Accepted Answer

Pull strategy involves creating demand among end-users or consumers and pulling the product through the distribution channel. In this approach, the focus is on promoting the product to consumers through advertising, public relations, and sales promotions. This strategy encourages consumers to demand the product from retailers, who then order the product from the manufacturer.

Which Promotional Strategy Involves a Manufacturer Focusing Its Promotional Efforts