Fans of Cott's black cherry soda are able to explain why Cott's is superior to any other type of black cherry soda. Fans are scattered and are extremely brand loyal. The characteristics of this target market indicate that which type of promotional mix should be used?

Question

Quizplus · Accepted Answer

Fans of Cott's black cherry soda are scattered and extremely brand loyal, which means that they may already be aware of the product and its qualities. Therefore, a promotional mix with more advertising and sales promotion is suitable to reach a larger audience and persuade them to try the product. Personal selling may not be necessary as the target market is already loyal to the brand.

Fans of Cott's Black Cherry Soda Are Able to Explain