The various Survivor shows have been promoted through personal appearances by show participants, websites, and merchandise with the Survivor logo as well as print and broadcast advertising. To ensure that all of the promotional messages are coordinated, what should the network on which the show is broadcast in Canada use?

Question

Quizplus · Accepted Answer

The integrated marketing communications approach involves coordinating all promotional messages and ensuring they are consistent across all channels. This would be the best option for the network to use to ensure that all promotional messages for Survivor are coordinated.

The Various Survivor Shows Have Been Promoted Through Personal Appearances