Petra McCoy has developed a product for cleaning grout called Grout-Chee. Everyone who has tried the product really appreciates how quickly it works, but McCoy is having trouble getting retail stores to carry the product. She has decided to send retailers free samples and use other trade promotions to encourage stores to carry her product. Which type of promotional strategy is McCoy using?

Question

Quizplus · Accepted Answer

McCoy is using a push promotional strategy, which involves pushing the product through the marketing channel to the final consumer by convincing retailers to carry and sell the product, often through trade promotions and personal selling efforts.

Petra McCoy Has Developed a Product for Cleaning Grout Called